Data &
Automation
The infrastructure behind repeatable growth: trustworthy event data, useful reporting, and automated journeys that move users to meaningful actions.
Data analytics
Building data infrastructure from scratch starts with identifying the product actions that matter and providing the right context through event and user properties. This improves analytics, reporting, and the ability to understand how initiatives and experiments affect growth.
View event tracking templateAutomation
Automation scales the experiments that work. Behaviour-based journeys can nudge users who have not completed KYC, made an initial deposit, or taken another high-value action—across email, SMS, push, and in-app messages.
Data + automation
Attribution data was used to build different KYC journeys for users arriving from different campaigns and use cases, such as a virtual card or a naira wallet. Event data from engagement campaigns was then passed from Customer.io to Mixpanel, making it possible to compare recipient behaviour with users who did not receive the journey.
Connecting the engagement system to analytics increased conversion rate by approximately 6% and made campaign impact visible.
Make your growth stack work harder.
Let's connect your customer data to the journeys that create action.
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