Growth methodology

Acquisition

A test-and-learn acquisition engine across paid media, store listing optimisation, and SEO—built to improve efficiency as it scales.

10%monthly user growth achieved through paid ads and experimentation
~73%reduction in cost per acquisition through campaign optimisation

Campaigns across Google, Meta, and Twitter combined paid advertising, store listing optimisation, and SEO to expand brand visibility and acquire the right users. Each campaign was treated as a learning system: test the creative, tune budgets and bid caps, then reinvest in what proves efficient.

Creative and campaign testing

Sample creatives and campaign views illustrate how targeted messaging, format testing, and channel-specific iteration make acquisition more scalable.

Paid campaign creative example one
Paid campaign creative example two
Paid campaign creative example three

Acquisition experiments

Experiments focused on finding opportunities that could sustain growth, not simply create a short-term spike. This required strategic prioritisation and rigorous evaluation of each channel, audience, and creative direction.

Acquisition experiment tracker
Experimentation record for acquisition initiatives.

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