Hi, I'm

Olamide Adurota

Growth | Marketing | Product.

A data-driven Growth Manager skilled in exploring sustainable growth opportunities to improve acquisition, activation, retention, and revenue. With 6+ years of experience driving aggressive growth across fintech, SaaS, and e-commerce.

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Top 25 Digital Strategists (2024) ADPList Mentor
Olamide Adurota

Grown and Consulted for:

Kuda
Rise
Renmoney
Pricepally
Kunda Kids
Softlink
Earna
W3D
Cornucopia
Zole App
Ten10
Kuda
Rise
Renmoney
Pricepally
Kunda Kids
Softlink
Earna
W3D
Cornucopia
Zole App
Ten10

About Me

I am a Growth & Marketing Manager proficient in marketing strategy, performance marketing, lifecycle marketing, product-led growth, lead generation, analytics, and SEO.

My core philosophy revolves around using data to find growth opportunities that form hypotheses for rigorous experimentation, ultimately reducing acquisition costs and scaling user activation.

I am currently exploring opportunities to leverage my skills in Product & Marketing to build scalable data infrastructures and drive product optimization.

Core Competencies

Acquisition Activation Retention Strategies Product-Led Growth Performance Marketing A/B Testing Data Analysis SEO

Where I've Worked

Growth & Product Manager

Kuda Business (B2B)

  • Improved onboarding and activation funnel, driving +18.9% growth in business account creation and +53% increase in registration-to-account conversion.
  • Developed an LLM-assisted onboarding review system that automatically reviews business accounts using confidence scoring.
  • Led product experimentation and A/B testing across onboarding and lifecycle marketing using Just AI and LaunchDarkly.
  • Developed and maintained growth data infrastructure (CDP, analytics, attribution).

Growth Marketing Manager

Zole App

  • Directed growth and marketing initiatives with a cross-functional team and increased MRR by ~50%.
  • Executed app store optimisation, increasing installs by ~300% and signups by >100%.
  • Optimised acquisition campaigns across ad platforms, reducing CPA by ~77%.

Growth Marketing Manager

Risevest

  • Built a growth model achieving AUM growth of ~108% and annual revenue growth of ~450% within a year.
  • Explored paid ads on Meta, Twitter, and Google, scaling acquisition MoM and reducing CPA by ~73%.
  • Restructured content and SEO strategy resulting in a 71% increase in organic traffic.
  • Researched and collaborated with the product team to reduce activation time to value by ~90%.

...and more prior roles.

Growth Methodology

Growth Process

Building dynamic growth models and experimentation frameworks to guide strategic direction and monthly objectives.

Acquisition

Scaling acquisition through optimized paid ads, Store Listing Optimization (SLO), and SEO. Achieved ~73% reduction in CPA.

Activation

Surveying inactive users to identify onboarding blockers and executing targeted product strategies to increase activation.

Data & Automation

Building data infrastructures from scratch using Mixpanel and Amplitude to automate engagement and track experiments.

Retention

Using Amplitude's Compass feature to identify specific user actions that strongly correlate with new user retention and LTV.

Ready to scale your product?

I'm always open to discussing product-led growth strategies, marketing automation, or new opportunities.

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